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As with any new venture, there are always challenges to overcome.
Knowing how to begin the process, what you need to have to record and how to publish, how to structure your podcast and ensure the content is valuable, and even setting aside the time can be a major hurdle. Most importantly…
Knowing how to efficiently and effectively solve these problems will be the decider on how successful your podcast becomes.
You want to further add to your brands presence and growth, which is exactly why you should have a podcast.
As of March 2022 there are over 2.77 million podcasts with over 60 million episodes available worldwide.
One of the biggest challenges podcasters face is discoverability and finding ways to attract new listeners.
You must make your podcast a personalized experience that is easily digestible for your audience and you must know how to get your podcast in front of them. When done correctly, your podcast can give you authority in the marketplace and position you as an expert in your field. Not only is it a valuable tool to increase your brand awareness, but it’s an excellent way to connect with your audience and stay front of mind which leads to further growth and new financial possibilities. If you want to have more impact, a wider reach and to grow your business, then creating a podcast will take you there.